---
title: What Marketers Need to Know … About Social Media Marketing Compliance and Mortgage Lending
description: Ensure your mortgage lending social media marketing is compliant with key regulations to avoid fines. Learn best practices and pitfalls to watch out for.
---

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# [What Marketers Need to Know … About Social Media Marketing Compliance and Mortgage Lending](https://insights.millsmarketing.com/smart-bold-insights/what-marketers-need-to-know)

 Written by [Heather Stahl](https://insights.millsmarketing.com/smart-bold-insights/author/heather-stahl) | July 21, 2025

 

Social media marketing has become increasingly popular with today’s mortgage lenders. It provides a platform for reaching a wider audience and can generate leads, drive website traffic, and increase the visibility of your institution’s brand. This can be a great tool for mortgage lenders to promote your offerings.

*However*, without clear guidelines regarding *how* and *what* can be published – along with proper monitoring measures – posting can land your institution in hot water … and potentially lead to large fines.

### **Key Regulations**

When promoting mortgage lending, it’s important to know and follow the rules related to the following regulations:

- Truth in Lending (Reg. Z)
- Equal Credit Opportunity Act (Reg. B)
- Real Estate Settlement Procedures Act (RESPA)
- Fair Housing Act (FHA)

*Here are some no-go’s when writing loan-related advertising posts …*

#### Examples of Risky Behavior in Social Media Marketing 

#### Not having social media posts reviewed by the marketing and compliance departments before  sharing.

#### Lenders posting rates, terms, and other triggering terms without proper disclosures.

#### Not identifying your financial institution.

#### Not including Equal Housing Lender (EHL) or Equal Housing Opportunity (EHO).

#### Not including the lender’s NMLS number.

#### Posting testimonials on social media without a signed release form for permission to use it.

#### Lenders sharing a separate post — not compliance or marketing approved — on their personal account about rates, terms, or special offers. 

*Also, be aware of RESPA’s guidelines for relationships with realtors.*

**Avoid these potential RESPA-related compliance issues:**

#### Having an advertisement of a co-hosted event promoted by a lender on your staff or a real estate agent that hasn’t been reviewed or approved by your marketing and compliance departments.

#### Lenders appearing on a realtor’s social media post without the approval of your marketing and compliance departments.

 

##### Best Practices for Social Media Marketing in Mortgage Lending 

Here are a few practices your institution can implement to help your social media compliance.

**My Advice to Your Marketing Group:** 

Schedule a meeting with your lending and compliance teams to discuss what you’ve learned in this article and how you can all work together to be successful.

 

Do you have questions about this topic or other compliance-related items?

 

[View full post](https://insights.millsmarketing.com/smart-bold-insights/what-marketers-need-to-know)

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