3 min read
Crystal Steinbach: August 20, 2025
What You Need to Know in 2025 The goalposts have moved. Artificial intelligence (AI) is now reshaping search rules. Recently, Google introduced updates that change how financial institutions are displayed in search results, how traffic is monitored,...
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1 min read
Crystal Steinbach: August 20, 2025
To compete in search, now AI-powered, financial institutions must take action. Follow this 4-part playbook for staying visible, relevant, and trusted...
1 min read
Kathryn Mahr Dollar: August 11, 2025
Curious about what’s truly driving results in digital paid media right now? We’ve gathered our latest insights and observations to reveal 5 trends...
2 min read
Brooke Von Ehwegen: August 08, 2025
Plus, follow these three pro tips for maximizing Canva’s capabilities at your FI. In today’s fast-paced digital landscape, visual content is...
2 min read
Heather Stahl: July 21, 2025
Social media marketing has become increasingly popular with today’s mortgage lenders. It provides a platform for reaching a wider audience and can...
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6 min read
Ryan Pleggenkuhle: July 18, 2025
Celebrating 50 Years of SMART and BOLD Financial Marketing. On June 1, 2025, Mills Marketing officially turned 50! To commemorate our milestone...
2 min read
Rhonda Handy: March 28, 2025
Over the years, digital advertising has grown and so have compliance challenges. Many regulations have not been modernized to reflect the digital...
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3 min read
Crystal Steinbach: November 19, 2024
Updated March 17, 2025 As AI becomes more integrated into Search Engine Results Pages (SERPs), we’re seeing a shift in the traditional search model,...
3 min read
Crystal Steinbach: November 01, 2024
Take a moment and think about one of your branches. As you approach, you notice clear branding, a tidy parking lot, and sparkling windows. You walk...
2 min read
Ryan Pleggenkuhle: November 01, 2024
Six members of the Mills team had the opportunity to share their expertise at three conferences in September, engaging with a variety of audiences in...
