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Data-Driven Deposit Product Development

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...
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Topics: Deposit Product Development

3 Ways to Increase Deposits in 2021

Hint: It’s not getting any easier! Consumers have more ways now than ever to manage their money securely, whether that’s with a community bank, a ...
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Topics: Deposit Product Development

 

BankBeat

Is your board an ‘asset’ or an ‘audience’?

Directors spend 90 percent of the board meeting in silence. Management reports are important and necessary, but if your agenda is designed to just repeat what directors have already read in your board book, your bank is missing...

 


Independent Banker

4 community banks with eye-catching names

“In today’s digital universe, having a name that no other bank can replicate, assuming you’ve trademarked it, is a core element to enhance brand equity,” says Becki Drahota, CEO of Mills Marketing...

 


BankBeat

What’s Your Brand Plan, Stan?

Managing and curating your bank’s brand has always required discipline, vision and creativity. Today, industry disruption and COVID-19 have added a new mandatory: relevance.