Crystal Steinbach

Crystal has over 10 years of FI experience and 15 years of digital marketing experience specializing in data analysis, marketing channel optimization, and the development of marketing strategies. With strong analytical skills, she will deliver real-time insights to help boost your digital marketing results.

3 min read

AI Search is Changing the Game for Financial Institutions

What You Need to Know in 2025 The goalposts have moved. Artificial intelligence (AI) is now reshaping search rules. Recently, Google introduced updates that change how financial institutions are displayed in search results, how traffic is monitored,...

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1 min read

A 4-Part Playbook to Optimize Your FI for AI Search

To compete in search, now AI-powered, financial institutions must take action. Follow this 4-part playbook for staying visible, relevant, and trusted...

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3 min read

SEO and Search Are Evolving With AI – Are You Keeping Up?

Updated March 17, 2025 As AI becomes more integrated into Search Engine Results Pages (SERPs), we’re seeing a shift in the traditional search model,...

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3 min read

Treat Your Website Like a Branch … Because it is!

Take a moment and think about one of your branches. As you approach, you notice clear branding, a tidy parking lot, and sparkling windows. You walk...

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2 min read

Elevating Your FI's Website | The Crucial Role of SEO, Site Elements, and Tags

Ever wondered what goes into making a financial institution's website not just good but exceptional? Well, let's talk about laying a solid foundation...

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2 min read

4 Ways the Metaverse May Change the Way Your FI Does Business

There’s a lot of buzz in digital marketing and the tech world about the metaverse, and financial institutions are taking notice. What exactly is the...

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4 min read

How to Overcome 8 Common Digital Marketing Challenges

Digital solutions to help generate deposits and strengthen your brand From platforms to consumer behavior, the way that you promote your financial...

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Digital Banking Strategies

3 min read

Assessing Your Digital Marketing Efforts

Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing...

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One-to-One Bank & Credit Union Digital Onboarding

3 min read

Next Level FI Digital Onboarding

Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending...

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Deposit Product Development

3 min read

Data-Driven Deposit Product Development

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers....

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