Most Recent by Crystal Steinbach
Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...
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Topics: All Things Digital
Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...
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Topics: Deposit Product Development
Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...
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Topics: All Things Digital