Most Recent by Crystal Steinbach

Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...

Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...