Most Recent by Crystal Steinbach

Assessing Your Digital Marketing Efforts

Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...
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Topics: All Things Digital

Data-Driven Deposit Product Development

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...
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Topics: Deposit Product Development

Next Level FI Digital Onboarding

Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...
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Topics: All Things Digital

 

BankBeat

Is your board an ‘asset’ or an ‘audience’?

Directors spend 90 percent of the board meeting in silence. Management reports are important and necessary, but if your agenda is designed to just repeat what directors have already read in your board book, your bank is missing...

 


Independent Banker

4 community banks with eye-catching names

“In today’s digital universe, having a name that no other bank can replicate, assuming you’ve trademarked it, is a core element to enhance brand equity,” says Becki Drahota, CEO of Mills Marketing...

 


BankBeat

What’s Your Brand Plan, Stan?

Managing and curating your bank’s brand has always required discipline, vision and creativity. Today, industry disruption and COVID-19 have added a new mandatory: relevance.