3 min read
Crystal Steinbach: April 27, 2026
Marketing ROI has long been one of the most challenging things for financial institutions to clearly define, measure and communicate. Leaders want proof that marketing dollars drive real results. Reporting on marketing activities doesn’t cut it. The...
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Crystal Steinbach: August 20, 2025
What You Need to Know Right Now The goalposts have moved. Artificial intelligence (AI) is now reshaping search rules. Recently, Google introduced...
1 min read
Crystal Steinbach: August 20, 2025
To compete in search, now AI-powered, financial institutions must take action. Follow this 4-part playbook for staying visible, relevant, and trusted...
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3 min read
Crystal Steinbach: November 19, 2024
Updated March 17, 2025 As AI becomes more integrated into Search Engine Results Pages (SERPs), we’re seeing a shift in the traditional search model,...
3 min read
Crystal Steinbach: November 01, 2024
Take a moment and think about one of your branches. As you approach, you notice clear branding, a tidy parking lot, and sparkling windows. You walk...
2 min read
Crystal Steinbach: December 14, 2023
Ever wondered what goes into making a financial institution's website not just good but exceptional? Well, let's talk about laying a solid foundation...
2 min read
Crystal Steinbach: December 13, 2023
There’s a lot of buzz in digital marketing and the tech world about the metaverse, and financial institutions are taking notice. What exactly is the...
4 min read
Crystal Steinbach: May 09, 2023
Digital solutions to help generate deposits and strengthen your brand From platforms to consumer behavior, the way that you promote your financial...
3 min read
Crystal Steinbach: June 07, 2021
Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing...
3 min read
Crystal Steinbach: February 23, 2021
Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending...
