Crystal Steinbach

Crystal has over 10 years of FI experience and 15 years of digital marketing experience specializing in data analysis, marketing channel optimization, and the development of marketing strategies. With strong analytical skills, she will deliver real-time insights to help boost your digital marketing results.

Deposit Product Development

3 min read

Data-Driven Deposit Product Development

Picture of Crystal Steinbach Crystal Steinbach: February 09, 2021

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. The packaging of “perceived” benefits, including rewards, is not enough to catch someone’s attention...

Deposit Product Development
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