Most Recent by Becki Drahota

Wealth Management Marketing

Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial ...
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Topics: Marketing Strategic Planning

How to Field a Marketing Team

Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling. ...
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Topics: Marketing Strategic Planning, Marketing Data

What’s your brand plan, Stan?

When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries, ...
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Topics: Marketing Strategic Planning, Branding

Is your financial institution suffering from an identity crisis?

Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are ...
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Topics: Marketing Strategic Planning, Branding

From Agile to Anti-Fragile: What It Is & How to Do It

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...
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Topics: Marketing Strategic Planning

FIs, It is Time For Your Hydro Flask Moment

If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it. ...
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Topics: Research

3 Ways to Increase Deposits in 2021

Hint: It’s not getting any easier! Consumers have more ways now than ever to manage their money securely, whether that’s with a community bank, a ...
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Topics: Deposit Product Development