Becki Drahota

Becki started Mills Marketing in 1975, and she’s as immersed in the business today as when she opened the doors. Her excitement about working in an industry she believes in, with people she cares about, and clients who are smart and dedicated, is truly contagious. When not transforming data points into excellent solutions for Mills’ clients, Becki is speaking to bankers and directors nationwide, teaching leadership skills, and facilitating strategic plans.

2 min read

Acquire or Be Acquired: 2024 Takeaways

Here are some key insights on the state of the financial industry. Hi everyone! Just got back from attending the Acquire or Be Acquired Conference (AOBA) and the following is a distillation of my notes from the conference. Major themes were using...

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2 min read

One-Liners to Pay Attention to This Year

Each year Bank Director sponsors a number of conferences to inform bank directors and senior leaders on a variety of topics. The Acquire or Be...

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Wealth Management Marketing

Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial...

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3 min read

How to Field a Marketing Team

Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling....

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Brand Plan

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What’s your brand plan, Stan?

When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries,...

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Value Proposition Identity

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Is your financial institution suffering from an identity crisis?

Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are...

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5 Things Every Bank CEO Wants

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From Agile to Anti-Fragile: What It Is & How to Do It

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these...

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Hydro Flask Moment

2 min read

FIs, It is Time For Your Hydro Flask Moment

If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it....

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