Most Recent by Becki Drahota

Directors spend 90 percent of the board meeting in silence. Management reports are important and necessary, but if your agenda is designed to just repeat what directors have already read in your board book, your bank is missing...

“In today’s digital universe, having a name that no other bank can replicate, assuming you’ve trademarked it, is a core element to enhance brand equity,” says Becki Drahota, CEO of Mills Marketing...

Managing and curating your bank’s brand has always required discipline, vision and creativity. Today, industry disruption and COVID-19 have added a new mandatory: relevance.