Most Recent by Becki Drahota

One-Liners to Pay Attention to This Year

Each year Bank Director sponsors a number of conferences to inform bank directors and senior leaders on a variety of topics. The Acquire or Be ...

Topics: INSIGHTS eNewsletter

Wealth Management Marketing

Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial ...

Topics: Marketing Strategic Planning

How to Field a Marketing Team

Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling. ...

Topics: Marketing Strategic Planning, Marketing Data

What’s your brand plan, Stan?

When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries, ...

Topics: Marketing Strategic Planning, Branding

Is your financial institution suffering from an identity crisis?

Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are ...

Topics: Marketing Strategic Planning, Branding

From Agile to Anti-Fragile: What It Is & How to Do It

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...

Topics: Marketing Strategic Planning

FIs, It is Time For Your Hydro Flask Moment

If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it. ...