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From Agile to Anti-Fragile: What It Is & How to Do It

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...
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Topics: Marketing Strategic Planning



Is your board an ‘asset’ or an ‘audience’?

Directors spend 90 percent of the board meeting in silence. Management reports are important and necessary, but if your agenda is designed to just repeat what directors have already read in your board book, your bank is missing...


Independent Banker

4 community banks with eye-catching names

“In today’s digital universe, having a name that no other bank can replicate, assuming you’ve trademarked it, is a core element to enhance brand equity,” says Becki Drahota, CEO of Mills Marketing...



What’s Your Brand Plan, Stan?

Managing and curating your bank’s brand has always required discipline, vision and creativity. Today, industry disruption and COVID-19 have added a new mandatory: relevance.