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Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be ...
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Topics: All Things Digital, Branding
Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling. ...
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When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries, ...
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Topics: Marketing Strategic Planning, Branding
Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are ...
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Topics: Marketing Strategic Planning, Branding
This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said, ...
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Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...
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Topics: All Things Digital
I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...
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Topics: Marketing Strategic Planning
Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital ...
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Topics: Mergers & Acquisitions