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2 min read

What Marketers Need to Know … About Social Media Marketing Compliance and Mortgage Lending

Social media marketing has become increasingly popular with today’s mortgage lenders. It provides a platform for reaching a wider audience and can generate leads, drive website traffic, and increase the visibility of your institution’s brand. This...

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6 min read

The Mills Story

Celebrating 50 Years of SMART and BOLD Financial Marketing. On June 1, 2025, Mills Marketing officially turned 50! To commemorate our milestone...

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2 min read

How to Navigate Digital Advertising Compliance Challenges

Over the years, digital advertising has grown and so have compliance challenges. Many regulations have not been modernized to reflect the digital...

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3 min read

SEO and Search Are Evolving With AI – Are You Keeping Up?

Updated March 17, 2025 As AI becomes more integrated into Search Engine Results Pages (SERPs), we’re seeing a shift in the traditional search model,...

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3 min read

Treat Your Website Like a Branch … Because it is!

Take a moment and think about one of your branches. As you approach, you notice clear branding, a tidy parking lot, and sparkling windows. You walk...

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2 min read

Conference Insights and Observations

Six members of the Mills team had the opportunity to share their expertise at three conferences in September, engaging with a variety of audiences in...

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2 min read

Our Key Takeaways From #fbforum 2024

Gamification | Data-Driven Customer Growth Strategies | Innovative Thinking It’s been a hot, adventure-filled summer at Mills! In June, we celebrated...

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3 min read

Trademark Scams on the Rise

The Rise of Trademark Scams: What to Know and Watch For Scams Target Businesses (with and without a trademark application) Trademark scams have been...

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3 min read

5 Key Generative AI Takeaways from IBA Mega Conference 2024

Generative AI Emerges as Major Theme at #IBAMega This Year. Earlier this month, Derek Baker and I had the opportunity to attend and present at the...

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4 min read

Is It Time For Your Institution To Go Global?

Exploring the potential benefits of adding international payment services to your repertoire. It’s no secret. Major consolidation has been an ongoing...

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