2 min read
Becki Drahota: March 13, 2023
Each year Bank Director sponsors a number of conferences to inform bank directors and senior leaders on a variety of topics. The Acquire or Be Acquired (AOBA) Conference is my favorite. Billed as “The Financial Industry’s Premier Growth and Strategy...
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3 min read
Ryan Pleggenkuhle: January 27, 2023
Note: The focus of this article is on current trends in branch banking. This article features information and findings from an interview with subject...
2 min read
Rhonda Handy: January 20, 2023
When you think of “banking compliance” or “marketing compliance” you might think, that’s not my job! I don’t need to learn about all the regulatory...
3 min read
Rhonda Handy: January 09, 2023
Before we get started, let’s define digital media. It includes digital display ads, search engine marketing, social media, websites, email marketing,...
2 min read
Becki Drahota: September 14, 2022
Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial...
5 min read
Ryan Pleggenkuhle: September 13, 2022
Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be...
3 min read
Becki Drahota: September 07, 2022
Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling....
2 min read
Becki Drahota: September 01, 2022
When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries,...
2 min read
Becki Drahota: August 15, 2022
Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are...
2 min read
Derek Baker: August 15, 2022
This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said,...
