3 min read
Ryan Pleggenkuhle: March 31, 2023
3 Tips to Position Your Bank as Your Community’s Trusted Financial Anchor “Your deposits are safe here.” These are the words of affirmation every customer wants to hear from their bank right now (and always). However, given the recent closures of...
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2 min read
Becki Drahota: March 13, 2023
Each year Bank Director sponsors a number of conferences to inform bank directors and senior leaders on a variety of topics. The Acquire or Be...
3 min read
Ryan Pleggenkuhle: January 27, 2023
Note: The focus of this article is on current trends in branch banking. This article features information and findings from an interview with subject...
2 min read
Rhonda Handy: January 20, 2023
When you think of “banking compliance” or “marketing compliance” you might think, that’s not my job! I don’t need to learn about all the regulatory...
3 min read
Rhonda Handy: January 09, 2023
Before we get started, let’s define digital media. It includes digital display ads, search engine marketing, social media, websites, email marketing,...
2 min read
Becki Drahota: September 14, 2022
Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial...
5 min read
Ryan Pleggenkuhle: September 13, 2022
Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be...
3 min read
Becki Drahota: September 07, 2022
Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling....
2 min read
Becki Drahota: September 01, 2022
When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries,...
2 min read
Becki Drahota: August 15, 2022
Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are...
