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Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are ...

This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said, ...

Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...

Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital ...

If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it. ...

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...

Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...