3 min read
Ryan Pleggenkuhle: January 27, 2023
Note: The focus of this article is on current trends in branch banking. This article features information and findings from an interview with subject matter expert Steven Reider, president and founder of Bancography.* Picking Up Steam: The...
Read More
2 min read
Rhonda Handy: January 20, 2023
When you think of “banking compliance” or “marketing compliance” you might think, that’s not my job! I don’t need to learn about all the regulatory...
3 min read
Rhonda Handy: January 09, 2023
Before we get started, let’s define digital media. It includes digital display ads, search engine marketing, social media, websites, email marketing,...
2 min read
Becki Drahota: September 14, 2022
Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial...
5 min read
Ryan Pleggenkuhle: September 13, 2022
Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be...
3 min read
Becki Drahota: September 07, 2022
Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling....
2 min read
Becki Drahota: September 01, 2022
When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries,...
2 min read
Becki Drahota: August 15, 2022
Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are...
2 min read
Derek Baker: August 15, 2022
This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said,...
3 min read
Crystal Steinbach: June 07, 2021
Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing...
