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Becki Drahota: September 01, 2022
When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries, financial institutions (FIs) have experienced the least growth in brand value over the last 10 years....
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Becki Drahota: August 15, 2022
Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are...
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Derek Baker: August 15, 2022
This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said,...
3 min read
Crystal Steinbach: June 07, 2021
Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing...
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Becki Drahota: February 23, 2021
I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these...
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Crystal Steinbach: February 23, 2021
Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending...
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Derek Baker: February 11, 2021
Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital...
2 min read
Becki Drahota: February 11, 2021
If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it....
3 min read
Crystal Steinbach: February 09, 2021
Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers....
