2 min read
Becki Drahota: September 14, 2022
Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial institution's (FIs) marketing plans for 2022?! It’s true. After decades of writing yawn-inducing...
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5 min read
Ryan Pleggenkuhle: September 13, 2022
Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be...
3 min read
Becki Drahota: September 07, 2022
Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling....
2 min read
Becki Drahota: September 01, 2022
When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries,...
2 min read
Becki Drahota: August 15, 2022
Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are...
2 min read
Derek Baker: August 15, 2022
This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said,...
3 min read
Crystal Steinbach: June 07, 2021
Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing...
2 min read
Becki Drahota: February 23, 2021
I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these...
3 min read
Crystal Steinbach: February 23, 2021
Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending...
2 min read
Derek Baker: February 11, 2021
Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital...
