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3 min read

What Makes a Strong Creative?

Follow our 4-step process to craft Smart, Bold creative campaigns. Note: This article also features insights from Senior Graphic Designer Margaret Diggins and Content Manager Ryan Pleggenkuhle. We are constantly exposed to advertisements, both...

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3 min read

Driving Marketing ROI Through Marketing Automation

Marketing ROI has long been one of the most challenging things for financial institutions to clearly define, measure and communicate. Leaders want...

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3 min read

A Head Start on Saving: Understanding the Trump Account for Kids

Note: This story also features insights from Rhonda Handy, VP, Risk and Compliance. A newly announced savings opportunity aims to help families start...

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3 min read

Pixel Im-perfect: Limitations of Generative AI in Art

Note: This story also features insights from Josh PeterSmith, Graphic Designer. If you’ve ever looked at an AI-generated image and thought, “Why does...

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3 min read

The Right Mix: An 8-Step Recipe for Successfully Marketing Your M&A

Note: This article was written featuring insights from Becki Drahota, Mills CEO. Considering a merger or acquisition? You’ll need the recipe for...

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3 min read

4 Steps to Effectively Plan Your 2026 Digital Paid Strategy

Before we get into the nitty-gritty of planning your digital paid media campaign for next year, take a moment to reflect: Where does your financial...

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3 min read

Navigating the End of the Penny: What it Means for You

Rethinking Change: Navigating the Penny's Discontinuation Why is the penny being retired? The main reason is the high manufacturing costs of...

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2 min read

Have You Met MARC?

The SBA’s newest tool is here to help you support small manufacturers and grow your lending portfolio. Big banks are turning away small businesses....

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3 min read

AI Search is Changing the Game for Financial Institutions

What You Need to Know Right Now The goalposts have moved. Artificial intelligence (AI) is now reshaping search rules. Recently, Google introduced...

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1 min read

A 4-Part Playbook to Optimize Your FI for AI Search

To compete in search, now AI-powered, financial institutions must take action. Follow this 4-part playbook for staying visible, relevant, and trusted...

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