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3 min read

4 Steps to Effectively Plan Your 2026 Digital Paid Strategy

Before we get into the nitty-gritty of planning your digital paid media campaign for next year, take a moment to reflect: Where does your financial institution stand in its digital paid media journey? (No judgment here, every great brand starts...

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3 min read

Navigating the End of the Penny: What it Means for You

Rethinking Change: Navigating the Penny's Discontinuation Why is the penny being retired? The main reason is the high manufacturing costs of...

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2 min read

Have You Met MARC?

The SBA’s newest tool is here to help you support small manufacturers and grow your lending portfolio. Big banks are turning away small businesses....

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3 min read

AI Search is Changing the Game for Financial Institutions

What You Need to Know Right Now The goalposts have moved. Artificial intelligence (AI) is now reshaping search rules. Recently, Google introduced...

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1 min read

A 4-Part Playbook to Optimize Your FI for AI Search

To compete in search, now AI-powered, financial institutions must take action. Follow this 4-part playbook for staying visible, relevant, and trusted...

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Paid Digital Media for Financial Institutions

1 min read

What’s Performing in Digital Paid Media

Curious about what’s truly driving results in digital paid media right now? We’ve gathered our latest insights and observations to reveal 5 trends...

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2 min read

How to Leverage Canva® for Consistent, On-Brand Marketing

Plus, follow these three pro tips for maximizing Canva’s capabilities at your FI. In today’s fast-paced digital landscape, visual content is...

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2 min read

What Marketers Need to Know … About Social Media Marketing Compliance and Mortgage Lending

Social media marketing has become increasingly popular with today’s mortgage lenders. It provides a platform for reaching a wider audience and can...

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6 min read

The Mills Story

Celebrating 50 Years of SMART and BOLD Financial Marketing. On June 1, 2025, Mills Marketing officially turned 50! To commemorate our milestone...

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2 min read

How to Navigate Digital Advertising Compliance Challenges

Over the years, digital advertising has grown and so have compliance challenges. Many regulations have not been modernized to reflect the digital...

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