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2024 Google and Yahoo DMARC Update

Google and Yahoo Roll Out New Authentication Measures and Spam Prevention Updates, Effective February 2024: Your Essential Guide.: Here's what you ...
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Topics: All Things Digital

Mattoon and Baker Earn Expanded Leadership Roles

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Topics: INSIGHTS eNewsletter

Elevating Your FI's Website | The Crucial Role of SEO, Site Elements, and Tags

Ever wondered what goes into making a financial institution's website not just good but exceptional? Well, let's talk about laying a solid foundation ...
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Topics: All Things Digital

‘Play in the Sand’ to Expand Reach with Your Brand

Connect with consumers in new ways with these generative AI audio and visual tools.
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Topics: All Things Digital, INSIGHTS eNewsletter, AI

4 Ways the Metaverse May Change the Way Your FI Does Business

There’s a lot of buzz in digital marketing and the tech world about the metaverse, and financial institutions are taking notice.
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Topics: All Things Digital

Practical Applications for Generative AI in the Workplace: 3 Advantages and 3 Concerns

The key to Generative AI use — Think “Effective or Ineffective” rather than “Right or Wrong”
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Topics: INSIGHTS eNewsletter, AI, Generative AI

4 New Team Members Add Digital Depth, Client Services Strength, and Operational Efficiency

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Topics: eNewsletter

5 Key Takeaways from HubSpot’s INBOUND

Boston, Massachusetts — home to Fenway Park, Freedom Trail, and some of the best seafood in the country!
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Topics: Research, Branding, AI, Social Media, Generative AI

How to Turn Today’s Mortgage Lending Challenges into Opportunities

Note: This article features information and perspectives of two subject matter experts in the mortgage industry from Midwest Family Lending (MFL) in ...
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Topics: Mortgage

How to Overcome 8 Common Digital Marketing Challenges

Digital solutions to help generate deposits and strengthen your brand From platforms to consumer behavior, the way that you promote your financial ...
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Topics: All Things Digital

The Time for Self-Improvement is Now

Note: The focus of this article is on the current state of the banking industry and how today’s economic environment has impacted strategic planning ...
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Topics: INSIGHTS eNewsletter

How to Boost Customer Confidence in a Turbulent Market

3 Tips to Position Your Bank as Your Community’s Trusted Financial Anchor
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Topics: INSIGHTS eNewsletter

One-Liners to Pay Attention to This Year

Each year Bank Director sponsors a number of conferences to inform bank directors and senior leaders on a variety of topics. The Acquire or Be ...
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Topics: INSIGHTS eNewsletter

What’s #Trending in Branch Banking?

Note: The focus of this article is on current trends in branch banking. This article features information and findings from an interview with subject ...
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Topics: INSIGHTS eNewsletter

5 Smart Compliance Tips for Bank and Credit Union Marketers

When you think of “banking compliance” or “marketing compliance” you might think, that’s not my job! I don’t need to learn about all the regulatory ...
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Topics: Marketing Compliance

Digital Media Compliance – 8 Things to Remember

Before we get started, let’s define digital media. It includes digital display ads, search engine marketing, social media, websites, email marketing, ...
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Topics: Marketing Compliance

Wealth Management Marketing

Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial ...
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Topics: Marketing Strategic Planning

How to Create High Impact Video Marketing Content

Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be ...
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Topics: All Things Digital, Branding

How to Field a Marketing Team

Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling. ...
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Topics: Marketing Strategic Planning, Marketing Data

What’s your brand plan, Stan?

When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries, ...
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Topics: Marketing Strategic Planning, Branding

Is your financial institution suffering from an identity crisis?

Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are ...
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Topics: Marketing Strategic Planning, Branding

Deploy the Power of DIY Data

This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said, ...
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Topics: Marketing Strategic Planning, Marketing Data

Assessing Your Digital Marketing Efforts

Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...
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Topics: All Things Digital

From Agile to Anti-Fragile: What It Is & How to Do It

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...
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Topics: Marketing Strategic Planning

Growth by Acquisition: 5 Key Tips

Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital ...
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Topics: Mergers & Acquisitions

FIs, It is Time For Your Hydro Flask Moment

If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it. ...
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Topics: Research

Data-Driven Deposit Product Development

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...
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Topics: Deposit Product Development

Next Level FI Digital Onboarding

Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...
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Topics: All Things Digital