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Boston, Massachusetts — home to Fenway Park, Freedom Trail, and some of the best seafood in the country!

Topics: Research, Branding, AI, Social Media, Generative AI

Note: This article features information and perspectives of two subject matter experts in the mortgage industry from Midwest Family Lending (MFL) in ...

Topics: Mortgage

Digital solutions to help generate deposits and strengthen your brand From platforms to consumer behavior, the way that you promote your financial ...

Topics: All Things Digital

Note: The focus of this article is on the current state of the banking industry and how today’s economic environment has impacted strategic planning ...

Topics: INSIGHTS eNewsletter

3 Tips to Position Your Bank as Your Community’s Trusted Financial Anchor

Topics: INSIGHTS eNewsletter

Each year Bank Director sponsors a number of conferences to inform bank directors and senior leaders on a variety of topics. The Acquire or Be ...

Topics: INSIGHTS eNewsletter

Note: The focus of this article is on current trends in branch banking. This article features information and findings from an interview with subject ...

Topics: INSIGHTS eNewsletter

When you think of “banking compliance” or “marketing compliance” you might think, that’s not my job! I don’t need to learn about all the regulatory ...

Topics: Marketing Compliance

Before we get started, let’s define digital media. It includes digital display ads, search engine marketing, social media, websites, email marketing, ...

Topics: Marketing Compliance

Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial ...

Topics: Marketing Strategic Planning

Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be ...

Topics: All Things Digital, Branding

Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling. ...

Topics: Marketing Strategic Planning, Marketing Data

When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries, ...

Topics: Marketing Strategic Planning, Branding

Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are ...

Topics: Marketing Strategic Planning, Branding

This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said, ...

Topics: Marketing Strategic Planning, Marketing Data

Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...

Topics: All Things Digital

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...

Topics: Marketing Strategic Planning

Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital ...

Topics: Mergers & Acquisitions

If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it. ...

Topics: Research

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...

Topics: Deposit Product Development

Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...

Topics: All Things Digital