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Topics: INSIGHTS eNewsletter

Celebrating 50 Years of SMART and BOLD Financial Marketing. On June 1, 2025, Mills Marketing officially turned 50! To commemorate our milestone ...

Topics: INSIGHTS eNewsletter

Over the years, digital advertising has grown and so have compliance challenges. Many regulations have not been modernized to reflect the digital ...

Topics: Marketing Compliance

Updated March 17, 2025 As AI becomes more integrated into Search Engine Results Pages (SERPs), we’re seeing a shift in the traditional search model, ...

Topics: Generative AI

Take a moment and think about one of your branches. As you approach, you notice clear branding, a tidy parking lot, and sparkling windows. You walk ...

Topics: All Things Digital, INSIGHTS eNewsletter

Six members of the Mills team had the opportunity to share their expertise at three conferences in September, engaging with a variety of audiences in ...

Topics: INSIGHTS eNewsletter

Gamification | Data-Driven Customer Growth Strategies | Innovative Thinking

Topics: INSIGHTS eNewsletter

Generative AI Emerges as Major Theme at #IBAMega This Year.

Topics: Generative AI

Exploring the potential benefits of adding international payment services to your repertoire.

Topics: INSIGHTS eNewsletter

Topics: Marketing Compliance, INSIGHTS eNewsletter

Follow these 4 tips to avoid this tricky AI-enhanced scam.

Topics: Generative AI

Topics: Branding

Here are some key insights on the state of the financial industry.

Topics: INSIGHTS eNewsletter

Google and Yahoo Roll Out New Authentication Measures and Spam Prevention Updates, Effective February 2024: Your Essential Guide.: Here's what you ...

Topics: All Things Digital

Topics: INSIGHTS eNewsletter

Ever wondered what goes into making a financial institution's website not just good but exceptional? Well, let's talk about laying a solid foundation ...

Topics: All Things Digital

Connect with consumers in new ways with these generative AI audio and visual tools.

Topics: All Things Digital, INSIGHTS eNewsletter, Generative AI

There’s a lot of buzz in digital marketing and the tech world about the metaverse, and financial institutions are taking notice.

Topics: All Things Digital

The key to Generative AI use — Think “Effective or Ineffective” rather than “Right or Wrong”

Topics: INSIGHTS eNewsletter, Generative AI

Topics: INSIGHTS eNewsletter

Boston, Massachusetts — home to Fenway Park, Freedom Trail, and some of the best seafood in the country!

Topics: Research, Branding, Generative AI

Note: This article features information and perspectives of two subject matter experts in the mortgage industry from Midwest Family Lending (MFL) in ...

Topics: Mortgage

Digital solutions to help generate deposits and strengthen your brand From platforms to consumer behavior, the way that you promote your financial ...

Topics: All Things Digital

Note: The focus of this article is on the current state of the banking industry and how today’s economic environment has impacted strategic planning ...

Topics: INSIGHTS eNewsletter

3 Tips to Position Your Bank as Your Community’s Trusted Financial Anchor

Topics: INSIGHTS eNewsletter

Each year Bank Director sponsors a number of conferences to inform bank directors and senior leaders on a variety of topics. The Acquire or Be ...

Topics: INSIGHTS eNewsletter

Note: The focus of this article is on current trends in branch banking. This article features information and findings from an interview with subject ...

Topics: INSIGHTS eNewsletter

When you think of “banking compliance” or “marketing compliance” you might think, that’s not my job! I don’t need to learn about all the regulatory ...

Topics: Marketing Compliance

Before we get started, let’s define digital media. It includes digital display ads, search engine marketing, social media, websites, email marketing, ...

Topics: Marketing Compliance

Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of financial ...

Topics: Marketing Strategic Planning

Engaging. Provocative. Compliant. There’s no denying that well-produced video has enormous marketing value, but the process of creating it can be ...

Topics: All Things Digital, Branding

Your customers are comparing your mobile banking app experience to shopping on Amazon®. Your CEO wants a digital transformation plan up and rolling. ...

Topics: Marketing Strategic Planning, Marketing Data

When it comes to brand value, the financial industry is and has been behind the curve for a while. In fact, compared to all major industries, ...

Topics: Marketing Strategic Planning, Branding

Mega-Banks, major regionals and fintechs know their value proposition. Are you sure you know yours? Problem #1: A lot of financial institutions are ...

Topics: Marketing Strategic Planning, Branding

This message may seem out of character, especially to those who know we’re the biggest advocates of data-driven decision-making there is. That said, ...

Topics: Marketing Strategic Planning, Marketing Data

Marketing Digitalization: The New Norm in Retail Banking. We all know the COVID-19 pandemic has been a catalyst for digitization in banking, forcing ...

Topics: All Things Digital

I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...

Topics: Marketing Strategic Planning

Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital ...

Topics: Mergers & Acquisitions

If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it. ...

Topics: Research

Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...

Topics: Deposit Product Development

Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...

Topics: All Things Digital