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I live in Iowa. Just like you, we’re going through COVID, we’ve had political unrest, we’ve experienced demonstrations. And in the midst of all these ...
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Topics: Marketing Strategic Planning
Today, most markets are overrun with similar product offerings amongst competitors, making it challenging to enter new markets. And digital ...
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Topics: Mergers & Acquisitions
If you don’t know what a Hydro Flask® is, just ask any self-respecting 13-year-old. A Hydro Flask will carry anything. You want tea? Put tea in it. ...
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Topics: Research
Using data to drive communications. Research has shown that complicated checking accounts are both difficult to sell, and unattractive to consumers. ...
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Topics: Deposit Product Development
Using data to drive communications. When it comes to marketing, instead of spending hundreds of dollars to acquire a new account, consider spending ...
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Topics: All Things Digital
Hint: It’s not getting any easier! Consumers have more ways now than ever to manage their money securely, whether that’s with a community bank, a ...
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Topics: Deposit Product Development